Advertising in the Schutzhund USA Magazine
Disclaimer
Neither Schutzhund USA nor the United Schutzhund Clubs of America
is responsible for any claims made by advertisers, the timeliness of
the publication of those ads or any consequential damages as a result
of errors, timeliness or misunderstanding of information published in
the ads. Statements made by writers in this publication are not
necessarily those of the editor, officers, directors or members of the
United Schutzhund Clubs of America. No part of this publication may be
reproduced in any way or by any media without the written consent of
the editor.
NEW ADVERTISING SUBMISSION REQUIREMENTS (1/10/01)
A new “computer to plate” system is in place for printing our
magazine.
All advertisements designed by the advertiser must come in digital
format via e-mail or on disk (mailed to the USA office), and all ads
must come with a hard-copy proof (faxed or mailed). We recommend that
you fax a proof before sending us the electronic file. Every ad will
be checked to ensure that it follows Schutzhund USA advertising
guidelines. In-house Design by Cheryl Morris is available and is
recommended if the advertiser does not have the following programs ––
QuarkXpress 3.31 (preferably 4.1), Adobe Pagemaker 6.0 or higher
versions, or Adobe Photoshop (300dpi, TIF). Payment: Credit card
information can be included with the e-mail or a check can be sent to
the USA office. Payment must be received at the time the proof is
received. Sending by e-mail: If sending the file by e-mail, in the
subject line put “Ad – (issue & year) – your name,” example “Ad –
Jan/Feb 01 – Bob Morris.” In e-mail body, explain type of file (if
Quark, fonts used, etc.), size of ad (full, ½, ¼, etc), and form of
payment (check to office information or credit card number).
Mailing address:
USA Office, Attn: Cheryl Morris,
3810 Paule Ave., St. Louis, MO 63125-1718
E-mail: Cheryl Morris
cherylmorris@ktis.net
USA Office Fax number: 314-638-0609
Due to the increasingly high amount of unsolicited
spam received by my email address, I was forced to go on high spam
alert. That means if you have not advertised with us before and you
are not in my email address book, a prompt will be sent back to you
for you to request to be put in my address book. It is very quick and
simple to do. For me to accept your email, you will need to put in
your reply message that this involves USA advertising.
Thank you for your cooperation.
Cheryl Morris, USA Art Director
1. Files need to be created in QuarkXpress 3.31 (preferably 4.1) or
Adobe Pagemaker 6.0 or higher versions. Files can also be created in
Adobe Photoshop (300dpi, TIF).
2. Supply a complete set of up-to-date print-outs with the electronic
file. Black and white proofs can be mailed or faxed. Color proofs must
be mailed for color advertisements.
3. New Trim Size::
8 1/8 x 10 13/16
Line Screen: 133 to 150
Image area: Full- 6.7/8 x 9.9/16;
Half- 6.7/8 x 4.3/4;
Quarter- 3.7/16 x 4.3/4
4. Do not colorize imported graphic files. (These will appear correct
on the rainbow proof but will not image properly on the plate.)
5. Do not create duotones with PMS colors. (These will appear correct
on the rainbow proof but will not image properly on the plate.)
6. All bleeds should extend 1/8” beyond final trim.
7. Use only PostScript fonts, preferably Adobe.
8. Provide all screen and printer fonts with advertisement.
9. Include any font used by an imported graphics that you have not
converted to outlines.
10. All color or graphic files must be supplied in a single channel
EPS or TIFF format.
11. Color graphics must be saved out as CMYK only. (RGB will not
separate correctly.)
12. Build spreads as facing single pages.
13. Do not send any low-resolution (fpo) images. Only send files that
you intend to be used for high-resolution output.
14. Supply all supporting EPS and TIFF files used in your files. We
would prefer that you do not embed images into your files. 15. We
recommend that the background of a TIFF image (in QuarkXpress) be set
to either white or 0% of black, this will eliminate possible jagged
edges on your images when printed to a high-resolution output device.
Contact Cheryl Morris with any questions.
Submitting Your Ad
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Ads not submitted camera-ready will be designed and typeset by
the USA Office. You will be invoiced by the USA Office for this
service.
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Copy must by typewritten. Do not type your original copy in all
capital letters. That means a typesetter has to guess at what needs
to be capitalized.
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All photos should be marked on the back with:
- the name of the dog, including his/her titles, and
- the kennel name as it appears in the ad.
Ad Rates
All advertising must be prepaid. Charges for typesetting, layout
and photos will be billed to the advertiser by the USA Office.
Trim Size: 8 1/8 x 10 7/8
Line Screen: 133 to 150
Image area:
- Full- 7 1/4 x 10
- 1/2- 7 1/4 x 4.5
- 1/4- 3.5 x 4.75
Cancellation of an Ad
There will be a $15.00 cancellation charge if ad is pulled or
replaced with another ad, 5 days or later, after ad deadline time. If
typesetting has been completed, typeset fee will not be refunded.
Classified Ads
$1.00 per word, $10.00 minimum
Black & White Ads
Discounts:
- Full page paid in advance for 6 issues: 15% discount
- 1/2 page paid in advance for 6 issues: 10% discount
Four-Color Ads
Please call for availability.
- Cover 2-4= $500.00 ad space (film provided by advertiser)
- Inside color = $400 ad space (film provided by advertiser)
- USA Design of color ad, $100.00
- Color Separation, each: $120.00
Stud Dog Directory
Stud Dog Directory is considered a 1/4 page ad. Please see 1/4 page
pricing and photo reproduction charges.
Whelping Box Ads
Copy must by typewritten in the standard format. See the Whelping
Box section of the Schutzhund USA Magazine for style. Excessive copy
will be edited at the discretion of the editor. If the litter has
already been whelped when being advertised the litter must be USA/SV
registered or have the registration pending (applied for).
DUE: Date only.
BREED: Official name of the breed only.
SIRE: Name of father only and recognized titles and
USA registration number only.
DAM: Name of mother only and recognized titles and
USA registration number only.
REMARKS:Here is where you get to say all that you
wish. The cost is $1.00 per word. Proper articles ("a", "the", "and"
etc.) do not count as words. All number sequences (ie: phone numbers,
street address) count as one word.
CONTACT:Use the name of your USA registered kennel.
In addition to USA registered kennel names you may include
individual’s names, complete mailing address, phone number, fax number
and USA Club Affiliation all at no additional charge.
Per listing, per issue: $25.00
Additional remarks; per word: $1.00
Ad Deadlines
Advertising copy and payment must be received by the USA Office
prior to the following dates for insertion in the magazine:
- Jan/Feb Issue: Nov 5
- Mar/Apr Issue: Jan 5
- May/June Issue: Mar 5
- July/Aug Issue: May 5
- Sep/Oct Issue: July 5
- Nov/Dec Issue: Sept 5
Advertising Guidelines
As the official publication of the United Schutzhund Clubs of
America, advertising guidelines are established by the Boards that
rule the organization. All advertising must be honest and factual. The
editor reserves the right to delete or alter any misleading statement
from any advertisements.
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Photos of vicious looking dogs are not accepted for advertising.
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Only titles earned under VDH rules may be stated in ad copy.
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Effective with the March/April 1999 issue, alternative breed
advertising will be accepted in the AWDF section.
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All advertised dogs must have a recognized working title or
parents with recognized working titles.
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All OFA statements must include complete OFA Certification
Number in the ad copy.
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If claim is made to a major title (such as Sieger, Bundessieger,
V-A Rating, Championship, etc.) the location and year of the title
must be included in copy.
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All ads not received camera-ready must accept the editor’s
design and layout and pay the direct production charges as invoiced
by the USA Office. All ads not camera-ready must by clearly
typewritten.
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Effective with the March/April 2003 issue, German Shepherd Dogs
do not need to be USA registered to advertise in Schutzhund USA.
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Please check all spelling throughout your ad before submitting.
If in doubt, call the advertising department and find out answers.
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Check spellings on dogs listed. Proper listings include: SchH1,
SchH2, SchH3 USA Pending or USF 0000, KKL1 a.
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Make sure punctuation is consistent and overall appearance is
acceptable.
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Advertisements printed on laser jet printers are accepted. Ads
printed on bubble jet printers are not accepted.
AWDF Advertising Guidelines
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Breeds belonging to
member clubs of
the AWDF will be allowed advertising in the AWDF section of
Schutzhund USA.
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All advertising must be honest and factual.
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The United Schutzhund Clubs of America is not responsible for
verification of title and rating claims.
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Photos of vicious looking dogs are not accepted for advertising.
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Only titles earned under VDH rules may be stated in ad copy.
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All OFA statements must include complete OFA Certification
Number in the ad copy.
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All ads not received camera-ready must accept the editor's
design and layout and pay the direct production charges as invoiced
by the USA Office.
-
All ad space and photo reproduction charges must be prepaid.
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All checks are to be made payable to the United Schutzhund Clubs
of America.
Contacting USA
United Schutzhund Clubs of America
3810 Paule Avenue
St. Louis MO 63125
Tel: 314-638-9686
Fax: 314-638-0609
Advertising email: Cheryl Morris
cherylmorris@ktis.net
Office hours: Monday-Friday 8:00AM to 5:00PM CST - Contact Kelly J. Novara
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